Project type
Web Design
Client
GUESS
Rooted in Responsibility: Designing GUESS’s Sustainability
A digital space to share the brand’s eco efforts and partnerships with clear intention
Designer
Jane Chen
The GUESS Sustainability page brings together the brand’s mission, materials, and initiatives into a single, easy-to-follow experience. With so much information involved, the focus was on creating a structure that helps people explore and understand it at their own pace.
I started by researching GUESS’s sustainability efforts and organizing the content into clear, scrollable sections.
The page opens with a shoppable, editorial moment, then moves into material education, key initiatives, and a timeline of the brand’s ongoing commitments.
I designed supporting emails and assets, focusing on clear hierarchy while maintaining the same visual language.
I designed supporting emails and assets, focusing on clear hierarchy while maintaining the same visual language.
Project type
Web Design
Client
GUESS Inc.
Rooted in Responsibility: Designing GUESS’s Sustainability
A digital space to share the brand’s eco efforts and partnerships with clear intention
Designer
Jane Chen
The GUESS Sustainability page brings together the brand’s mission, materials, and initiatives into a single, easy-to-follow experience. With so much information involved, the focus was on creating a structure that helps people explore and understand it at their own pace.
I started by researching GUESS’s sustainability efforts and organizing the content into clear, scrollable sections.
The page opens with a shoppable, editorial moment, then moves into material education, key initiatives, and a timeline of the brand’s ongoing commitments.
I designed supporting emails and assets, focusing on clear hierarchy while maintaining the same visual language.
Project type
UI/UX
Client
GUESS Inc.
Rooted in Responsibility: Designing GUESS’s Sustainability
A digital space to share the brand’s eco efforts and partnerships with clear intention
Designer
Jane Chen
The GUESS Sustainability page brings together the brand’s mission, materials, and initiatives into a single, easy-to-follow experience. With so much information involved, the focus was on creating a structure that helps people explore and understand it at their own pace.
I started by researching GUESS’s sustainability efforts and organizing the content into clear, scrollable sections.
The page opens with a shoppable, editorial moment, then moves into material education, key initiatives, and a timeline of the brand’s ongoing commitments.
I designed supporting emails and assets, focusing on clear hierarchy while maintaining the same visual language.
2025 ® JANE CHEN